Most case studies are a cover image, three adjectives and a grid of screens. They look good and say very little. The reader cannot tell what problem existed, what changed, or why the final work looks the way it does.

Start with the question

Every project begins with a question, even when nobody writes it down. Naming it gives the reader a reason to keep going and gives the work a standard to be measured against.

Show the thinking, then the work

Explain the idea in one or two sentences before showing the visuals. Then let the images carry the rest: details, context, real formats. Only include results you can verify. Honest scope is more persuasive than inflated numbers.