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Concept project
FORMA Living
Room to breathe. Form to remember.
Project
FORMA Living
Discipline
Identity · Art direction
Type
Concept work
Year
2026
01 / overview
An identity for furniture that gives every object room to breathe.
02 / concept brief
How can a design brand show material confidence without excess decoration?
03 / our direction
One sculptural form, one generous room, one memorable shadow.
Close-up of rust-red textured lounge chair upholstery
Rust-red lounge chair in a sunlit minimal living room
Side profile of a curved rust-red chair on an ivory backdrop
04 / visual system
Rust upholstery, plaster walls, dark stone and natural light.
05 / concept deliverables
Collection campaign, catalog direction and product page concept.
Concept project — a self-initiated study, not a commissioned client brief.
Next project
(07)
ASTER Finance
A clearer visual language for complex money decisions.
Let’s talk
Every brief is read by a person, not a pipeline. You get a clear next step — not a sales call.
Studio — concept image
Contact
Tashkent, Uzbekistan — working worldwide
Let’s make
it clear.
Whether you have a full brief or just an idea — we help shape it. No pitch decks, just a clear next step.
Visit us
Tashkent, Uzbekistan
Mon–Fri · 09:00–18:00
By appointment